Standard Idea, a place where we combine design and quality to create functional and comfortable furniture. Our story begins on the 80th anniversary of the Standard ltd from Prnjavor, although the idea comes much earlier.
We create furniture from high quality natural material to provide quality and durability.
We adapt to nature and tradition, as well as to contemporary needs. Our furniture range includes a wide selection of various designs, from classic and elegant to modern and minimalist. Each piece is carefully designed to provide comfort and functionality to your home.
Our furniture, we assure you, will shape, complement and enrich your home the way you always wanted.
During the manufacturing of each piece of furniture, we carefully choose the material, and we proudly highlight a wide range of solid wood and veneer, such as: oak, beech, ash and birch.
The veneers we use allow us to bring the warmth of wood and the natural wealth into every piece of furniture. Each piece of veneer is carefully selected, which provides the final product with quality and durability.
The utilization of solid wood, especially oak, beech and ash, ensures the durability and strength of our furniture.
Natural materials, as elements of our wide range of furniture, allow you to find furniture that suits your style, needs and desires.
Relying on decades of experience, we produce furniture that combines innovation, quality and functionality. Through the product development department, we explore the latest trends by turning ideas into reality. From the first sketches and prototypes to the final product, we ensure that each piece of furniture is carefully designed and functional. Professional staff precisely defines the technological process of furniture manufacturing, and the combination of panel and massive part of production, in addition to aesthetic, provides us with the possibility of making quality and long-lasting furniture.
The manufacturing process is carried out on numerologically controlled machines, which are under constant supervision, so that the characteristics of the values and the quality itself, as well as the results, are safe and visible.
The finishing process includes varnishing on the UV line, providing outstanding resistance and aesthetic impression through a variety of shades and colors that we are able to lacquer.
We pay special attention and control to each piece of material during manufacturing process to ensure it meets the highest standards. The final inspection ensures that every piece of furniture that leaves our facilities is outstanding.