About Us

Standard Idea is a brand of Standard ltd from Prnjavor with a tradition of making furniture for 80 years.

Standard ltd Prnjavor was founded in 1943 as part of SOUR Šipad, the production was based mainly on school and office furniture. In the following years, the production process focuses on the manufacturing of household furniture. For years, we have been investing in equipment, facilities and education of workers in order to constantly increase capacity and quality.

Standard Prnjavor has certificates that confirm the commitment to quality, sustainability and environmental protection, such as IWAY, ISO 9001, ISO 28000.

We are proud to point out that we are also FSC certificate holders (Forest Stewardship Council), which confirms our commitment to sustainability and responsible use of forest resources. Our FSC represents our dedication and care for the environment, each piece of furniture is produced with the highest environmental standards. We ensure that every material used in our furniture manufacturing originated from forests that are managed in an ecological responsible way on a global level.